Google AI Overview Sales tool, image by HouseFresh
But are AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying? And how does this change affect the websites that made Google’s AI possible in the first place?
To find out, we spent weeks conducting research into air purifiers we reviewed (including models that don’t exist) to determine whether Google Search results and AI Overviews are leading consumers to good advice.
It turns out this rabbit hole is deeper than we thought, with ramifications that span major Reddit communities and could be leading you to scams and defamatory hallucinations.
I hope you’re ready for a long read because this article is packed with examples, fresh data and way too many screenshots.
Lengthy, but very good read by the good people from HouseFresh about how AI summaries are not only very misleading, but also killing the sources they draw their information from. Aside from that, some dark-web behaviour on Reddit.
The way things are currently going, is that real reviewers will largely disappear (even more than they already have...), and even seasoned tech people like you and me will have trouble discerning whether information about products we are researching is trustworthy.
